Symposium   |    
Medical Scientific Publishing in the Twenty‐first Century II. Conflict of Interest in Scientific Publication
Michael W. Chapman, MD
J Bone Joint Surg Am, 2001 May 01;83(5):e4-e5
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The vast majority of peer-reviewed scientific publications have not yet moved into electronic publishing in spite of the tremendous potential. Some of the major issues which remain unsolved include questions of copyright, financial stability, and advertising. How can journals be made available on the Internet and at the same time protect their copyright to prevent unauthorized publication and distribution of the journal which would undermine its financial viability? How can electronic publication of journals be financed to allow them to survive? Subscription revenue alone will not support most journals, and currently advertising is not only critical to their financial viability but is a useful source of information for readers as well. Thus, advertising has been and will continue to be necessary for the publication of the vast majority of high-quality peer-reviewed scientific journals. However, advertising in an electronic medium permits an interrelationship between the scientific material in the journal and the advertisers that heretofore was not possible. This creates potential and actual conflicts of interest.
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